NEW BRAND IN : ARIES
15 September 2021 — Spoon
Sofia Prantera founded Aries in London in 2010 together with graphic design legend Fergus Purcell and the support of Slam Jam’s Luca Benini, on the heels of almost a decade of designing cult streetwear label Silas. By combining an eclectic set of references that mirror her own particular biography and passions (subcultures, cyberpunk, skateboarding, raves, the British landscape, to name a few…).
Prantera has created a label that shrugs of easy classification, combining authentic streetwear staples with subversive branding re-appropriation with high fashion and moments of delicate femininity.
A fusion of past and future with an anti-fashion trend that forms the centerpiece of Aries Arise, positioned at the heart of London’s creative environment.
ARIESSweatpants Washed effect
ARIESScarf with frayed edges
ARIESNo Problemo T-shirt Black
ARIEST-shirt multicolor logo print
ARIESSocks Pack (3 pair)
ARIESNo Problemo T-shirt White
ARIEST-shirt with print White
ARIESReversible jacket with zip
ARIEST-shirt with print Black
ARIESScarf with fringes Multicolor
ARIESSweatshirt with print