ADER was founded in December, 2014. ADER’s community is based in Seoul, Paris, London and New York while ADER showroom and flagship store are located in Seoul, South Korea. They love to say that they are not a designer brand, but a collective company. Regarding the process to create the main collection, all teams create, talk, exchange, mix-match, gather and develop ideas and opinions. Five designers collect and organize all this information and the inspirations to make clothes. In other words, they turn collected ideas into real clothing.
They share and connect on lifestyle and culture, which they consider together. The first category is fashion. Like their brand slogan ‘But near missed things’, they focus on normal things around them. They have a very strong passion for interior design, furniture-making, lifestyle.
Basic, minimal, aesthetic, color and edit.