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Aries

Aries, a brand between the refinement of the luxury label and the anarchic character of streetwear, a vision of casual women's clothing but with a finely sharp design. The philosophy of the label is based on the dynamic experience of the sector and the personal vision of the designer, Sofia Prytera, born in Italy and living in London, who founded Aries in 2012 after working for long periods with the cult labels Slam City Skates and Silas . The result of this brand vision is a blend of influences, based on the movements of anti-fashion youth and the elegance of luxury women conceived with equal ease. Using ethically and ecologically sound production, Aries revives and updates the raw potential and edgy subculture applications of early 2000s streetwear, embracing modern femininity that counterbalances androgynous silhouettes.