Israeli Hed Mayner founded his brand in Tel Aviv in 2015. From the initial starting point of ‘poor’ menswear tailoring and utilitarian clothing, Mayner builds organic, imperfect layers of inspiration, drawing on the cultural density of Israel, Hasidic motifs, spirituality, power and nobility to create a subtly idiosyncratic new men’s wardrobe.
He went to town on proportion, stripping away lapels, elongating tops, dropping hems, and toying with asymmetry, bell sleeves, major shoulders, and trousers that sit high on the waist. Those might be tucked into a long, slouchy boot or quite simply cropped above the ankle, judo-style, and paired with a big-buckled shoe. The effect is often sculptural, and warm hues of ivory, rust, camel, butter, and olive green added to the feeling of gentle ease.