AMBUSH : YOON AHN
16 June 2021 — Spoon
The Universe of AMBUSH :
Ahn’s father was in the military and her family moved often within the United States and abroad. She spent most of her childhood in Seattle. Ahn first became fascinated with the fashion industry while perusing mainstream fashion magazines while working part-time at her local public library. She became interested in the New York downtown fashion scene through these magazines before later deciding to commit to a graphic design major.
Despite having no traditional training in fashion design, Ahn rose in the ranks of the fashion world through her design background and the experiences garnered through high-profile connections and friendships. While working on Ambush with her husband, Verbal, in Japan, Ahn handled the PR side of the business for the label Billionaire Boys Club, a streetwear brand founded by Pharrell Williams and NIGO.
Ambush, before officially debuting in 2008, gained initial international attention from the famous AMBUSH “POW!” pendant. Ambush became an immediate success soon after its official launch. The brand is known for its avant-garde designs that are inspired by pop art and Tokyo street fashion. Jewelry designs often include heavy and bold motifs as seen in the brand’s collection of gold chainmail accessories and line of earrings re-inspired from everyday objects.
Although iconic, the maison continues to renew itself with shapes and leathers but always remains faithful to its creative soul and the Sacai accessory thus remains a must in the collection. For this brand we have chosen for you the pouch/shoulder bag with gold details.
Yoon Ahn, under her brand Ambush, has collaborated with multiple brands, including A Bathing Ape, Nike, Off-White, Louis Vuitton, Dr. Martens, Sacai, and Colette. In 2015, Ahn made an appearance in A$AP Rocky’s “L$D” music video.
The brand premiered its Autumn/Winter 2015 collection internationally for the first time in Hong Kong and Paris. In 2015, Ahn and Verbal simultaneously debuted on the Business of Fashion’s list for the Top 500 People Influencing the Fashion Industry for 4 more years following their initial ranking in 2015. In the following year, Ambush debuted its first flagship store in Tokyo. In 2017, Ambush was one of the final top 8 contestants in the competition for the LVMH Prize. In 2018, Ambush made a runway debut at Amazon Fashion Week Tokyo.