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FOCUS ON: HED MAYNER

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Hed Mayner is a young paris-based menswear designer whose innovative work is deeply inspired by his middle eastern origins. The oversized proportion of his garments is influenced by old jewish tailoring and creates a balance between strength and vulnerability by delivering a modern touch to luxury clothing.

He grew up in a small village in northern Israel close to the lebanese borders. A very complex land influenced by

different cultures. When he started making clothes, what pushed him the most was the desire to create something, and then there was a point when this desire came together with the people he saw around him; he moved to Jerusalem, where he felt he was living in the center of the world.

Here he was living amongst many different ideas that interested him; the idea of spirituality, tradition, vulnerability, power and nobility.

The different uniforms each group adopts to express themselves fascinated him. The old jewish tailoring is more about wrapping the body rather than shaping it. In the collection, there is a tension between fluidity and structured garments, which is a great proposal for men today.

The idea of luxury does not exist in jerusalem in the same way it does in europe. The tailoring is never really perfect, but it still looks refined and noble. This inspires him. It is a unique form of classic tailoring and the status of the clothes is not very clear. To him it’s a modern way of looking at luxury clothing.

Hed loves the cold wind in Paris. It was a place for him to study and observe the old crafts, to visit the bookstores. Paris is a confusing place. You have this dream about Paris related to pleasure, beauty and harmony but it’s not an accessible dream. He just creates something that he feels related or connected too.

The main goal is to open a new point of view. He wants it to be beautiful. In this collection he wanted the pieces to be easily recognizable; a khaki bomber, beige trench, blue jeans, white shirt, but the proportion, construction and finishing is different. So it looks familiar and not familiar at the same time.

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