FOCUS ON: JIL SANDER
1 June 2021 — Spoon
Sander began her career as a fashion editor at German magazine, before opening her first boutique, at the age of just 24, in Hamburg. Sander founded the Jil Sander label in 1968.
The designer was noted right away for her luxurious understated clothing and influence on minimalist fashion.
Sander launched her first collection in 1973. Early on she became known for designing refined, stylish workwear that was expertly tailored and typically made in luxurious fabrics.
Her collections, with their neutral colour palette and focus on simplicity and wearability, stood in contrast to the brightly hued, highly embellished looks that would follow in the 1980s.
Emphasis was on structure and shape rather than on ornamentation and decoration.
Raf Simons stepped in as the label’s creative head. In the nearly seven years that he was with the company, Simons continued the brand’s traditions of simplicity and craftsmanship while expanding the use of bright colors and bold prints. Jil Sander returned as creative director in February 2012 and she remained true to the elegantly wearable aesthetic that defined her brand.